More than 50% of the traffic on websites is coming from mobile devices. Launching your mobile app opens another channel for customers to reach you and explore your offerings. Mobile devices, compared with desktop and computer devices, are more user-friendly, and that’s what makes mobile apps an important tool for ecommerce businesses.
Having a mobile app also impacts the branding perspective of business. Deploying the functionalities of mobile devices like cameras, push notifications, sensors, etc. You can upgrade the user experience on your store. Consequently, this will add more happy customers to your cart, which will benefit you.